Obviously I'm on a roll sharing some insights from George and Shannon again. They are the two world renown behavioral psychologists who wrote "Psychology of Sales Call Reluctance".
What is meant by "Accepting My Role As A Salesperson" ? For a lot of us the perceived stereotype of a "Salesperson" is not comfortable and not what we want to be. Heaven forbid that we would "CLOSE" a sale by what we say / do or don't say /do ! How many people do you know on your Team or a competitor's roster have "Salesperson" on their business card ? Why is that ? Because most of us are convinced that people (buyers) don't like salespeople and we don't want to be associated with "other" salespeople. You will find "business development" or "VP of Regional Sales" or other fancy titles that make us more comfortable. Guess what - I'm OK with that fact.
I don't care what you put on your business card but what I want is professional salespeople who recognize that asking for the business, selling features / benefits and getting acknowledgement thereof, trial closes, cold calls, relationship building, networking, and many other basics contribute to your success. And you must challenge yourself to overcome whatever "head trip" you have about being a sales professional that inhibits your ability to be better at all of the above plus, plus, etc.
And on top of all that, comes the need to recognize that you must constantly challenge yourself to grow, to learn, and to improve your professional selling skills. Every aspect of your professional responsibility to yourself, your Team, your family, your customers should be a work in progress for the rest of your career ! Resting on your laurels is not acceptable for true sales professionals.
Sunday, March 14, 2010
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