HOW'S YOUR YEAR TO DATE MARKETING STRATEGY ?

Year to date Marketing Strategy ? Here's the questions - you provide the answers. It is a provocative exercise - for your benefit !

1. Did you have a written marketing strategy when the year started ? If so, How have you done ?
2. In person networking efforts - how many have you done ? How often ? Results ? Changes ?
3. Online ( web 2.0 & web 3.0 ) efforts - Facebook ? Linked-In ? Others ? Results ? Changes
4. Cold calls - phone or in person ? How many ? How often ? Changes ?
5. Campaign steps - emails ? emails w/ attachments ? Mailers of any type ? New ideas ?
6. Luncheon appointments with existing customers ? How many ? How often ?
7. Thank you notes ( just mentioned last week by me ) ! How many ? To whom ? Changes ?
8. Speaking engagements at associations, meetings, etc. ( self-promotion ) ?
9. Drop by visits to existing customers - maybe with treats - doughnuts in the AM ? Along with thank you note !
10. Resourcing yourself - learning new directions - new techniques - YES that's all a part of marketing yourself and what you can do for your customers !
11. Benchmarking competitors or similar organizations to see what they may do that you don't ?
12. Finding a successful salesperson who calls on the same customers you do (but sells something different than you do) and exchanging leads/ contacts with them ?

Now whatever parts of these suggestions / questions that you haven't done at all or as well as you would like; then let's get definite about what's going to be done for the next 5 1/2 months to get MORE SALES !


LAST, but not least go to my HOME page - I'm offering a special pricing DEAL for the first six months of this year to all new clients. (NOW EXTENDED THROUGH AUGUST)

Thanks for taking the time to read this week's Perspective. Good Luck and Good Selling