ARE YOU A DIFFERENTIATER ?

Don't laugh ! What the H*** is a DIFFERENTIATER ? That is someone who is very good at separating themselves from everyone else they compete against ! Do you want customers and potential customers to view you as the typical salesperson ? You basically do the same thing as all of your competitors do. So what happens ? Price becomes the major consideration and / or they see no reason to change their buying direction.

Please keep in mind that the ability to differentiate yourself is available in multiple directions. And you may have more influence in one direction than the other. What do I mean ? Well, take a look at your product - you know what you sell that the customers utilizes - it could be a service - a product - or both. Differentiating your product or service may involve many more people and obstacles then you could ever imagine but you could be the stimulus for that effort and thereby make yourself more sales revenue, etc.

The second area of differentiation allows you a lot more control and input - even though there may be some approvals required. It is basically built around how you sell and market yourself along with your product / service. In otherwords, how do you make connections and endear yourself to customers and potential customers. Believe it or not - here is an area where most sales professional fall short. My standard line has always been "it so easy to soar like an eagle because you are surrounded by a bunch of turkeys" ! Heaven forbid that I would demean the competition - never to the customer !

What we are alluding to is how you market yourself. How do you engage contacts ? How do you make and build relationships. What is unique about how you do what you need to do ? As a potential customer - how would I learn about you and what you sell ? Where would I meet you ? What kind of an approach would you take to peek my interest ? And on ! And on !

Differentiation is a vast area of awareness and I have seen up to three day seminars about the subject. Why ? Because it requires a great deal of effort and research to learn what you could do differently. It requires intensive analysis of your marketplace, your competitors, and the needs of potential customers. It also requires a professional salesperson who is innovative, intense ( competitively speaking ), and someone willing to try being different in their approach and their relationship building skills.

What can you do ? Call me - let's discuss it ( free ).