SELF PROMOTION - "AGAIN"

I've had all kinds of calls and emails about missing a week. I know ! I sincerely apologize to any and all regular followers of this weekly diatribe ! I have been busy and traveling so lame I am ! Onward !

Several of the emails and calls received in the last week were about "differentiating" yourself in the marketplace - which was the last perspective's topic. So, why am I following up with Self Promotion ? Because your ability and motivation to promote yourself is a major contributor to promoting yourself ( and what you sell ). Why do I say "Again" ? Because I've spoken to this topic more than any others on my Weekly Perspective and Blog.

It's not just "what you know" or "who you know" but "WHO KNOWS YOU" ! The more potential buyers of your product and/or service who know you or have heard about you can contribute significantly to your increased success ($$$$$) ! Right ? FOR SURE !

So, a large part of differentiation for an individual professional salesperson is how you promote yourself. Networking, securing referrals, cold calls, email campaigns, mail campaigns, public speaking, and many other forms of self promotion stretch the comfort level of most of us. How much are you willing to step outside your "comfort" zone to promote yourself ? What many of us call our "style" can be a cover for our fears of self promotion. I have suggested to various clients and groups over the years many different ways to promote yourself. And been told that's not my style ! Or I'm not comfortable going in that direction ! That's your choice and I respect that. But please recognize that your are choosing to inhibit your earning power when you are not willing to look at what you might do differently.

With the numerous technological innovations surrounding us today plus the sheer number of successful salespeople and sales coaches who are willing to share their methods and approaches, here's the issue for most of the reluctant. CHANGE ! Are you willing to change what you do now ? Are you willing to try different approaches ? Are you willing to challenge yourself to grow ? Are you willing to admit and work to overcome your "style" inhibitions ? Do you really want to be more successful than your current level of success ?

Salespeople that are relatively new to the profession are generally speaking more comfortable with this direction and the "tenured" sales professionals are in a comfort zone / level of income that reinforces their current mode of operation. The recent economic situation has sent me more of the experienced
sales pros than usual but a lot of them have real "reluctance" to grasp new directions and utilize the newest innovations. And when challenged to recognize what they might do differently it is obvious that whatever sales training / management they have been exposed to has not given them the desire to be on the top of the profession.

Where are you at in this realm ? Call me if I can help !


Have a GREAT SALES WEEK !