It's Not Who You Know But Who Knows You

Always heard the old cliche - It's not what you know but who you know - well ! Here's another perspective for you -

You want potential customers (buyers) to know who you are and what you sell. And in today's world any salesperson worth their income is ( or should be ) networking the heck out of one or more of the internet "association" websites. I'm speaking of websites like: Facebook, Youtube, Twitter, Linkedin, Myspace, Ryze, and many others. They can be a real pain to maintain, to work them, and to get real benefits for all the time it takes.

What I'm finding is that a lot of us ( yes, myself included ) are not getting maximum benefit because we have so much to learn about them and how they work. Another issue is the willingness to share your personal information. And finding the one or two sites that will give you the best return on your efforts is another challenge.

Let's start with the first obstacle - learning how to get more benefits out out of them. You have to convince yourself or allow someone to convince you that there are benefits. Second, you have to have the patience and motivation to either learn by doing or find someone with more knowledge and experience. I'm not an authority but I have learned a lot from many people and other online forums which show you step by step how to get more bang for your buck. Most sites are free with definite limitations and then it becomes a decision for you to decide if more access would be worth it.

I have several clients who are really into one or more of the sites and claim to have benefited greatly. For me, the jury is still out, but I'm excited because next to public speaking at large groups of your potential customers; this appears to be the way to get your name and what you sell out on the street.

I'm not suggesting any site is better than others because I'm not qualified to say. But if you are not involved or taking note of what's happening around you and getting more involved you are missing the boat. I believe this is the future and we are just beginning to see where it might go. The ability for more people to have access to you and your product / service has got to be a good thing.

Let's see where this all goes. It's way beyond the first few steps but I believe we are just starting to see innovative ways of promoting yourself and that's what sales is all about.

IF CUSTOMERS / BUYERS DON'T KNOW WHO YOU ARE OR WHAT YOU SELL THAN YOUR CHANCES FOR A SALE ARE HAMPERED FOR SURE !

Feel free to share any comments, feedback, or insights about this direction.

Last but not least, every salesperson is a part of the economic recovery we are all looking for ! Don't believe me - go to the Sunday classifieds and see where the most job opportunities are. Yes, it is the sales jobs which far outnumber any other professional group that are looking for producers ( well, maybe the need for nurses outnumber us in certain areas ).

There is only one direction that is going to solve any of our problems - "MORE SALES".

HAVE A GREAT WEEK ! CALL IF I CAN HELP YOU OR YOUR TEAM !!

Always remember - "people still buy people" and that's why we have sales professionals !

"The Biggest Obstacle to Sales Success is the Resistance to Change How You Sold Yesterday in Order to Be More Successful Today "